About Us

about us

We are a diverse group of individuals with a very wide range of fitness and athletic backgrounds.

Our team consists of former collegiate water polo players, powerlifters, D1 college volleyball players, collegiate Cross Country and Track runners, CrossFit athletes, basketball players, Olympic weightlifters, runners, and yogis. We’re made up of men and women, parents, 20 year olds, 30 year olds and teammates closing in on 50. Our team is a microcosm for the fitness industry – we believe there’s no one way to be healthy or get in shape. Why? Passions and interests change over time, as do your body’s needs and abilities. Building strength, being healthy, and developing fitness is a journey. We are proud, and excited to be a part of yours.

our goal

Our goal is to develop a platform that helps you along your fitness journey – giving you information, access, and products that allow you to live a stronger, happier, and healthier life.

What does that mean? It means Strength.com only offers products that meet the highest quality standards. It means our relationship with you doesn’t end with selling you a product. It means we’re here to help in any way we can - to give you better access to information, education about not only the products, but better nutrition, and how to achieve your fitness goals.

what we stand for

our brand pillars

Trust

In the authenticity & transparency we promise as Strength.com
In the certification & efficacy of the products we sell & make – proof they can be trusted
In the credibility of our content, which is written/approved by experts and fact based

Performance

Products designed with efficacy in mind
Content built to be actionable, valuable
Dedicated to supporting athletes, coaches and communities as they work towards their goals

Connection

Striving to build real, long-term relationships and value with customers, far beyond simple transactions
Programs designed to give back and support those who support us: first responders, coaches, military and more
Programs designed to support youth athletes, and athletic programs, driving health and wellness from an early age

BuiltByStrength is one of many tools Strength.com offers to help athletes achieve their next milestone, whether it be physical, monetary, emotional, or knowledge based. Strength.com formulated BuiltByStrength for long term performance. BuiltByStrength is designed for athletes who not only want to perform their best, but also care about their long term health and the ingredients going into their bodies.