How can you turn a crisis into an opportunity with Chris Cooper of Two Brain Business, who sat down with Patrick Cummings of the Open Gym Podcast.
If you are able, find ways to adjust your programming for your clients stuck at home. Many gyms and coaches are taking to social media to demo movements or explain workouts.
Go live on Facebook, Instagram, or even Zoom to host virtual training sessions with your clients and members. Set a time each day and hold as close to regular class parameters as possible. Allow them to invite their friends or include their family members.
As gyms and training centers everywhere are starting to close their doors during this pandemic, several places have decided to loan out gym equipment to their members. Dumbbells, kettlebells, abmats, medicine balls, etc can help your clients and members get their sweat on at home these next few weeks.
Now, more than ever, remind your clients and members that their nutrition is 100% still within their control. Their job and gym may have closed up, but they can still work to keep their nutrition in check these next few weeks. Stock up on protein and foods that help boost your immune system.
Lastly, one of the best ways you can keep your clients and members trust and confidence while we collectively rally through this trying time is to keep communicating with them. Be clear and direct, have a plan, and follow through with it.
If your clients or members are nervous, allow them to be nervous. If you have older members or clients, consider calling to check on them.
Lastly, the COVID pandemic is hitting the pocketbooks hard. If your members or clients ask to have their dues but on hold, allow them that if you’re able. Everyone is doing the best they can right now.
Everyone’s world has been turned upside these last few weeks. As trainers and coaches, we can help mitigate the uncertainty in our communities by helping our members and clients maintain a healthy routine. Keep them moving, even if it is at home. Consider offering your services online and loaning equipment to your members so you can continue to serve them. Your clients and members already trust you with their wellbeing. Don’t let them down now.
